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Brandjam PDF
By:Marc Gobe
Published on 2010-06-29 by Skyhorse Publishing, Inc.


Brandjam, the follow-up to the groundbreaking best-seller Emotional Branding, presents a powerful new concept from renowned designer and business guru Mark Gobe. The Brandjam concept is about innovation, intuition, and risk. Gobe explains how design is the “instrument” companies can use for jazzing up a brand—how design puts the face on the brand and creates an irresistible message that connects buyers to the product in a visceral way. Using jazz as his metaphor, he shows how the instinctive nature of the creative process leads to unusual solutions that make people gravitate toward a brand and make brands resonate with people by bringing more joy into their lives. It explores how design represents the personality of a company and provides its window to the world. Brandjam is an inspiration for brands and people as it reveals the transforming impact brands have on their audience. • Follow-up to Emotional Branding—50,000 copies sold in nine languages • Insider's look at creating powerful, compelling brands and identities • Exciting new ideas for using design to drive consumers to embrace brands Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.

This Book was ranked at 27 by Google Books for keyword Arts Photography Business of Art best seller.

Book ID of Brandjam's Books is GYckAgAAQBAJ, Book which was written byMarc Gobehave ETAG "oc6PoiOy8V0"

Book which was published by Skyhorse Publishing, Inc. since 2010-06-29 have ISBNs, ISBN 13 Code is 9781581158137 and ISBN 10 Code is 1581158130

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Book which have "352 Pages" is Printed at BOOK under CategoryDesign

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